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The website elginowl.com states the following, "The Owl, Elgins first home goods store and wine bar, offers unique vintage home." We analyzed that the website stated " Goods and furniture and a local option for happy hour and sampling boutique." It also stated " Wines The store, located in historic downtown Elgin, offers a variety of evening. Activities for locals who would prefer to stay close to home. Inspired by an original ghost mural circa 1900 of Owl Cigars that adorns the. Stores wall was painted a year before the building was constructed, providing a." The header had sip as the highest ranking search term. This keyword was followed by shop, wine, and vintage which isn't as urgent as sip. The other words they used was unique. ghost mural is also included but will not be seen by search crawlers.